Finances are not easy to arrange, therefore we had better keep the money in the bank. But not everyone want to save money in the bank, especially the lower classes of society, they do not want to be troubled by the administrative requirements, so would prefer to save money at home. So that, now there are many banks have been implementing strategies to attract funds from lower class society. That was done because in the aggregate, funds and transactions of the lower classes of society who have no access to banking are actually quite significant.

The strategy is mostly done in banking is to develop low-cost savings products without the cost of administration. With this product, the value of savings will not be undermined even if the balance is minimal.

One bank is now aggressively collects funds from lower-class society is the State Savings Bank (BTN) Tbk. In collaboration with the World Savings Banks Institute (WSBI), the BTN is currently developing a number of projects encouraging community interest in saving money down.

Bank use a mobile electronic data capture to reach people in remote areas. Bank Indonesia deputy governor Budi Rochadi explained, with a savings product with no administrative costs means the national banking system more open to public access under. Expected to attract 48 million new customers from 80 million Indonesian people of productive age who have not had an account, both commercial banks and rural banks.

Not only solicit funds, BTN will also spur lending to micro sector. Thus, funds raised from the lower classes of society will also be distributed to them as capital to develop the business. Three principles that must be held under the bank in the community aiming at is to focus on retail, have extensive networks, and became a pioneer of development. So save your money at the bank for your future and your family.